Degree or Not Degree

Is a social impact campaign and mobile app designed to raise awareness around student loan debt and challenge the assumption that college is the only path to success. The campaign uses bold, emotionally driven social media ads to highlight how student debt affects major life milestones, pairing real scenarios with research-backed statistics to spark reflection among high school students and young adults.

Supporting the campaign is an interactive app that helps users compare post-secondary options such as college, trade school, and entering the workforce. By breaking down tuition costs, potential salaries, loan types, and long-term financial outcomes, the project empowers users to make informed decisions based on their goals and financial reality—not social pressure.